diff --git a/src/Owner.py b/src/Owner.py
index 68a35cd9c..3b24d7ffc 100644
--- a/src/Owner.py
+++ b/src/Owner.py
@@ -323,7 +323,7 @@ class Owner(privmsgs.CapabilityCheckingPrivmsg):
             module = loadPluginModule(name, ignoreDeprecation)
         except Deprecated:
             irc.error('Plugin %r is deprecated.  '
-                      'Use --deprecated to force it to load.')
+                      'Use --deprecated to force it to load.'  % name)
             return
         except ImportError, e:
             if name in str(e):