diff --git a/plugins/Web/config.py b/plugins/Web/config.py
index 3bba79f94..6c587acf4 100644
--- a/plugins/Web/config.py
+++ b/plugins/Web/config.py
@@ -59,6 +59,9 @@ conf.registerChannelValue(Web, 'snarferShowTargetDomain',
     registry.Boolean(False, _("""Determines whether the domain name displayed
     by the snarfer will be the original one (posted on IRC) or the target one
     (got after following redirects, if any).""")))
+conf.registerChannelValue(Web, 'snarferPrefix',
+    registry.String(_('Title: '), _("""Determines the string used at before
+    a web page's title.""")))
 conf.registerChannelValue(Web, 'nonSnarfingRegexp',
     registry.Regexp(None, _("""Determines what URLs matching the given regexp
     will not be snarfed.  Give the empty string if you have no URLs that you'd
diff --git a/plugins/Web/plugin.py b/plugins/Web/plugin.py
index c33300605..18af3ea21 100644
--- a/plugins/Web/plugin.py
+++ b/plugins/Web/plugin.py
@@ -30,6 +30,7 @@
 
 import re
 import sys
+import string
 import socket
 
 import supybot.conf as conf
@@ -198,7 +199,8 @@ class Web(callbacks.PluginRegexp):
                 domain = utils.web.getDomain(target
                         if self.registryValue('snarferShowTargetDomain', channel)
                         else url)
-                s = format(_('Title: %s'), title)
+                prefix = self.registryValue('snarferPrefix', channel)
+                s = prefix + title
                 if self.registryValue('snarferShowDomain', channel):
                     s += format(_(' (at %s)'), domain)
                 irc.reply(s, prefixNick=False)