diff --git a/plugins/Owner/config.py b/plugins/Owner/config.py
index 61183c0f9..0a5d5b28c 100644
--- a/plugins/Owner/config.py
+++ b/plugins/Owner/config.py
@@ -46,10 +46,10 @@ conf.registerGlobalValue(Owner, 'public',
     registry.Boolean(True, """Determines whether this plugin is publicly
     visible."""))
 conf.registerGlobalValue(Owner, 'announceFormat',
-    registry.String('Announcement from my owner ($owner): $message',
+    registry.String('Announcement from my owner ($owner): $text',
     """Determines the format of messages sent by the @announce command.
     $owner may be used for the username of the owner calling this command,
-    and $message for the announcement being made."""))
+    and $text for the announcement being made."""))
 conf.registerGlobalValue(Owner, 'quitMsg',
     registry.String('$version', """Determines what quit message will be used by default.
     If the quit command is called without a quit message, this will be used.  If
diff --git a/plugins/Owner/plugin.py b/plugins/Owner/plugin.py
index a83941823..fa576315d 100644
--- a/plugins/Owner/plugin.py
+++ b/plugins/Owner/plugin.py
@@ -287,7 +287,7 @@ class Owner(callbacks.Plugin):
         template = self.registryValue('announceFormat')
 
         text = ircutils.standardSubstitute(
-            irc, msg, template, env={'owner': u.name, 'message': text})
+            irc, msg, template, env={'owner': u.name, 'text': text})
 
         for channel in irc.state.channels:
             c = ircdb.channels.getChannel(channel)